Anaemic Broadcaster
Diagnosed
By:
Chris Hanretty*
In
many countries, the mass media have ceased to originate stories;
they themselves have become the story. In the USA, CBS gamely supported
Dan Rather when he presented ‘evidence’ of George Bush’s absence
from duty in the National Air Guard. In the UK, the BBC battled
a little bit more gingerly after one early-morning broadcast suggested
the Labour government had lied in its case for war.
A
common thread found in many commentaries is that the media has grown
over-powerful and over-critical: John Lloyd, editor of the Financial
Times, has accused sections of the UK media in particular of
‘spleen without purpose’. In this climate, it is refreshing to find
someone who will argue quite the reverse. Ellis Krauss, in his excellent
book Broadcasting Politics in Japan: NHK and Television News,
argues that NHK has adopted an extremely rigorous neutrality that
borders on the anaemic. This neutrality, claims Krauss, acts as
a defence mechanism, shielding NHK against the threat of ever greater
interference by the state.
Quite
apart from the rather contarian argument it presents, this book
is exciting for a very simple reason. Most books about broadcasting
seem to come with a dagger hidden underneath the dust jacket (see
either of Ann Coulter’s Slander or Al Franken’s Lies
and the Lying Liars Who Tell Them). This book does not. Instead,
it is a careful and considered analysis of a major broadcaster’s
output and the biases present, and traces these biases back to certain
structural features of the broadcaster.
This
is no mean feat. Assessments of news content are always problematic:
flagrant bias for some is attentive and relevant journalism for
others. Krauss starts by analysing NHK’s 7 pm news—and does
in great detail. British television journalist Andrew Marr included
in a recent book a half-tongue-in-cheek section on ‘how to read
newspapers’. Krauss’s analysis of the 7 pm news is an object lesson
in ‘how to watch television news’, dissecting each story according
to its major topic, the persons featuring in it, and the visuals
it uses. (Wisely, this combination of quantitative and qualitative
analysis is backed up by international comparison with other public
service broadcasters). Put crudely, those who watch NHK news get
news that is centred around the state and, more particularly, around
the state bureaucracy; fact-based news that is quite neutral between
competing interests—and consequently, news that is not objectionable
to anyone.
...This
book is a careful and considered analysis of a major broadcaster's
output and the biases present, and traces these biases back
to certain structural features of the
broadcaster...
Where
Krauss’s case gets more difficult is in establishing which features
of NHK’s environment are responsible for this curious mix. At one
level, NHK journalists are recruited into a large organisation with
particular ways of working that are embedded in an even larger and
more constricting set of journalistic practices. The kisha kurabu
(a kind of press corps attached to a particular institution) and
the Japanese journalist-source relationship are rightly identified
as institutions which discourage daring (or reckless) journalism.
Krauss relates how “a reporter’s status… can depend on how far into
the private quarters of the source’s residence he gains admittance.
Free access to the official’s refrigerator, for example, gains one
more respect”—but also binds the journalist into a particular
relationship with his source. At another level, NHK executives are
more-or-less polished political operators who head an important
public organisation and who consequently face enormous political
pressure. Their success or failure in reaching the top posts in
NHK depends on their links with particular factions or tribes within
the LDP, tying executives into a particular relationship with elected
representatives.
There
is no simple answer to the question of which level is responsible
for NHK’s particular style of news. Each level interacts with the
other. Top level executives “had to accommodate the ruling party”.
Because of the Socialist presence in the Diet and the leftist Nipporo
union within NHK, they could not do so by broadcasting news overtly
biased in the LDP’s favour. The news-gathering structures inherited
from the newspapers provided a means of negotiating this dilemma.
Krauss’s argument is that, by adopting the kisha and other formalised
structures, NHK was able to take the sting out of the news problem,
freeing it from greater control by the LDP-state.
There’s
a whiff of functionalism in the way these organisational structures
enter the explanation of NHK’s output: because they were useful
to NHK, they were adopted by NHK. Of course, executives do not like
to admit that they sacrificed any part of their organisation’s autonomy,
and so are unlikely to admit that there was a conscious plan to
adopt particular structures to safeguard NHK from interference.
Absent such a statement, Krauss’s explanation of NHK’s news output
is the best analysis of a mature public service broadcaster that
I have seen. The book is not future proof—TV Asahi seems to
represent a more pugnacious brand of television journalism—but
Krauss’s work should be essential reading for anyone who wants to
understand NHK in particular and public service broadcasting in
general.
Chris
Hanretty is a Masters student at the University of Oxford researching
public service broadcasting.
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