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Book Info:
Broadcasting Politics in Japan: NHK and Television News
By Ellis S. Krauss
Owl Books; ISBN: 0805062394(January 2001)

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Anaemic Broadcaster Diagnosed
By: Chris Hanretty*

In many countries, the mass media have ceased to originate stories; they themselves have become the story. In the USA, CBS gamely supported Dan Rather when he presented ‘evidence’ of George Bush’s absence from duty in the National Air Guard. In the UK, the BBC battled a little bit more gingerly after one early-morning broadcast suggested the Labour government had lied in its case for war.

A common thread found in many commentaries is that the media has grown over-powerful and over-critical: John Lloyd, editor of the Financial Times, has accused sections of the UK media in particular of ‘spleen without purpose’. In this climate, it is refreshing to find someone who will argue quite the reverse. Ellis Krauss, in his excellent book Broadcasting Politics in Japan: NHK and Television News, argues that NHK has adopted an extremely rigorous neutrality that borders on the anaemic. This neutrality, claims Krauss, acts as a defence mechanism, shielding NHK against the threat of ever greater interference by the state.

Quite apart from the rather contarian argument it presents, this book is exciting for a very simple reason. Most books about broadcasting seem to come with a dagger hidden underneath the dust jacket (see either of Ann Coulter’s Slander or Al Franken’s Lies and the Lying Liars Who Tell Them). This book does not. Instead, it is a careful and considered analysis of a major broadcaster’s output and the biases present, and traces these biases back to certain structural features of the broadcaster.

This is no mean feat. Assessments of news content are always problematic: flagrant bias for some is attentive and relevant journalism for others. Krauss starts by analysing NHK’s 7 pm news—and does in great detail. British television journalist Andrew Marr included in a recent book a half-tongue-in-cheek section on ‘how to read newspapers’. Krauss’s analysis of the 7 pm news is an object lesson in ‘how to watch television news’, dissecting each story according to its major topic, the persons featuring in it, and the visuals it uses. (Wisely, this combination of quantitative and qualitative analysis is backed up by international comparison with other public service broadcasters). Put crudely, those who watch NHK news get news that is centred around the state and, more particularly, around the state bureaucracy; fact-based news that is quite neutral between competing interests—and consequently, news that is not objectionable to anyone.

...This book is a careful and considered analysis of a major broadcaster's output and the biases present, and traces these biases back to certain structural features of the broadcaster...

Where Krauss’s case gets more difficult is in establishing which features of NHK’s environment are responsible for this curious mix. At one level, NHK journalists are recruited into a large organisation with particular ways of working that are embedded in an even larger and more constricting set of journalistic practices. The kisha kurabu (a kind of press corps attached to a particular institution) and the Japanese journalist-source relationship are rightly identified as institutions which discourage daring (or reckless) journalism. Krauss relates how “a reporter’s status… can depend on how far into the private quarters of the source’s residence he gains admittance. Free access to the official’s refrigerator, for example, gains one more respect”—but also binds the journalist into a particular relationship with his source. At another level, NHK executives are more-or-less polished political operators who head an important public organisation and who consequently face enormous political pressure. Their success or failure in reaching the top posts in NHK depends on their links with particular factions or tribes within the LDP, tying executives into a particular relationship with elected representatives.

There is no simple answer to the question of which level is responsible for NHK’s particular style of news. Each level interacts with the other. Top level executives “had to accommodate the ruling party”. Because of the Socialist presence in the Diet and the leftist Nipporo union within NHK, they could not do so by broadcasting news overtly biased in the LDP’s favour. The news-gathering structures inherited from the newspapers provided a means of negotiating this dilemma. Krauss’s argument is that, by adopting the kisha and other formalised structures, NHK was able to take the sting out of the news problem, freeing it from greater control by the LDP-state.

There’s a whiff of functionalism in the way these organisational structures enter the explanation of NHK’s output: because they were useful to NHK, they were adopted by NHK. Of course, executives do not like to admit that they sacrificed any part of their organisation’s autonomy, and so are unlikely to admit that there was a conscious plan to adopt particular structures to safeguard NHK from interference. Absent such a statement, Krauss’s explanation of NHK’s news output is the best analysis of a mature public service broadcaster that I have seen. The book is not future proof—TV Asahi seems to represent a more pugnacious brand of television journalism—but Krauss’s work should be essential reading for anyone who wants to understand NHK in particular and public service broadcasting in general.  


Chris Hanretty is a Masters student at the University of Oxford researching public service broadcasting.


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